Pideya Learning Academy

Call Center Excellence: Sales and Customer Service Skills

Upcoming Schedules

  • Live Online Training
  • Classroom Training

Date Venue Duration Fee (USD)
24 Feb - 28 Feb 2025 Live Online 5 Day 2750
17 Mar - 21 Mar 2025 Live Online 5 Day 2750
07 Apr - 11 Apr 2025 Live Online 5 Day 2750
09 Jun - 13 Jun 2025 Live Online 5 Day 2750
07 Jul - 11 Jul 2025 Live Online 5 Day 2750
08 Sep - 12 Sep 2025 Live Online 5 Day 2750
20 Oct - 24 Oct 2025 Live Online 5 Day 2750
24 Nov - 28 Nov 2025 Live Online 5 Day 2750

Course Overview

In today’s hyper-competitive and customer-centric marketplace, call centers are more than just service hubs—they are the heartbeat of customer interaction, loyalty, and business growth. As the first line of communication between companies and their customers, call center professionals play a pivotal role in influencing brand perception, resolving issues, and driving sales. Recognizing the strategic importance of this function, Pideya Learning Academy introduces a powerful training program: Call Center Excellence: Sales and Customer Service Skills—designed to shape high-performing teams equipped with the tools to deliver exceptional service and exceed business objectives.
The global call center industry is undergoing rapid transformation, fueled by digital innovation, AI integration, and evolving customer expectations. According to recent data from Business Research Insights, the call center market, valued at USD 40.77 billion in 2024, is projected to reach USD 44.69 billion by 2025, and is forecasted to grow to a staggering USD 93.05 billion by 2033, registering a strong CAGR of 9.6%. This explosive growth reflects the increasing emphasis organizations are placing on customer service excellence and streamlined communication. In this environment, professionally trained call center personnel are in high demand, especially those who understand the delicate balance between service quality and sales performance.
Pideya Learning Academy’s training provides a comprehensive framework that covers the essentials of call handling, customer engagement, and strategic sales communication. Participants will explore best practices in service delivery, gain insight into consumer behavior, and learn techniques that foster trust, loyalty, and satisfaction in every customer interaction. The curriculum is thoughtfully structured to build confidence, communication finesse, and operational efficiency—all without relying on simulated or hands-on environments.
Key highlights of this Pideya Learning Academy training include:
Gain a solid understanding of the core principles behind modern call center operations, including layout design, technology choices, and infrastructure considerations that support seamless customer service delivery.
Explore the advantages and trade-offs between outsourced and in-house operations, equipping them to make informed decisions aligned with organizational goals.
Master essential sales techniques and communication strategies that convert inquiries into opportunities while maintaining high service standards.
Learn how to develop realistic action plans to improve call center performance, reduce friction points, and elevate customer satisfaction.
Become familiar with contact center KPIs, including average handle time, first call resolution, and customer satisfaction scores, to effectively monitor and enhance performance.
Understand forecasting and scheduling methods that ensure adequate staffing and service level compliance, especially during peak traffic periods.
Acquire the ability to identify cost-saving strategies that do not compromise quality but instead contribute to a stronger bottom line and competitive edge.
What sets this course apart is its focus on delivering actionable insights in a collaborative and engaging format. Participants will benefit from instructor-led discussions, real-world case studies, and industry-tested frameworks, all within an interactive online environment hosted on MS-Teams or ClickMeeting. These elements ensure a rich learning experience without the need for physical simulations or on-site practice.
Call Center Excellence: Sales and Customer Service Skills is not just about learning to respond to calls—it’s about transforming every interaction into a meaningful customer experience and a measurable business result. By the end of the program, participants will feel confident in their ability to handle challenging conversations, upsell and cross-sell ethically, manage stress, and maintain consistency in service delivery.
This training is ideally suited for current and aspiring call center managers, team leaders, supervisors, and professionals involved in customer service, sales support, and performance monitoring. Whether you’re aiming to boost team morale, reduce turnover, or improve customer feedback scores, this course offers the insights and skills to drive success.
By enrolling in this industry-relevant program from Pideya Learning Academy, professionals will be empowered to not only meet but exceed the expectations of today’s demanding customers—setting a new benchmark for excellence in call center performance.

Key Takeaways:

  • Gain a solid understanding of the core principles behind modern call center operations, including layout design, technology choices, and infrastructure considerations that support seamless customer service delivery.
  • Explore the advantages and trade-offs between outsourced and in-house operations, equipping them to make informed decisions aligned with organizational goals.
  • Master essential sales techniques and communication strategies that convert inquiries into opportunities while maintaining high service standards.
  • Learn how to develop realistic action plans to improve call center performance, reduce friction points, and elevate customer satisfaction.
  • Become familiar with contact center KPIs, including average handle time, first call resolution, and customer satisfaction scores, to effectively monitor and enhance performance.
  • Understand forecasting and scheduling methods that ensure adequate staffing and service level compliance, especially during peak traffic periods.
  • Acquire the ability to identify cost-saving strategies that do not compromise quality but instead contribute to a stronger bottom line and competitive edge.
  • Gain a solid understanding of the core principles behind modern call center operations, including layout design, technology choices, and infrastructure considerations that support seamless customer service delivery.
  • Explore the advantages and trade-offs between outsourced and in-house operations, equipping them to make informed decisions aligned with organizational goals.
  • Master essential sales techniques and communication strategies that convert inquiries into opportunities while maintaining high service standards.
  • Learn how to develop realistic action plans to improve call center performance, reduce friction points, and elevate customer satisfaction.
  • Become familiar with contact center KPIs, including average handle time, first call resolution, and customer satisfaction scores, to effectively monitor and enhance performance.
  • Understand forecasting and scheduling methods that ensure adequate staffing and service level compliance, especially during peak traffic periods.
  • Acquire the ability to identify cost-saving strategies that do not compromise quality but instead contribute to a stronger bottom line and competitive edge.

Course Objectives

Upon successful completion of this course, participants will be able to:
Design all aspects of a modern call center, including location, technology alternatives, and infrastructure.
Make informed decisions regarding outsourcing versus in-house call handling.
Apply key contact center management principles and practices effectively.
Understand and utilize essential terminology and definitions in contact center management.
Formulate and implement plans to drive positive organizational improvements.
Identify and apply strategies to reduce costs and improve financial performance.
Consistently achieve service levels through accurate forecasting and scheduling.
Select and monitor appropriate performance metrics and goals.
Develop contingency plans to address unexpected operational challenges.

Personal Benefits

Participants will gain:
A comprehensive understanding of contact center management principles.
Enhanced decision-making and strategic planning skills.
Improved ability to manage and optimize contact center operations.
Recognition as a knowledgeable professional in the field.
Opportunities for career advancement and professional growth.

Organisational Benefits

Who Should Attend

This course is designed for aspiring and existing call center managers, supervisors, and professionals involved in resource planning, performance analysis, and customer service operations. It is also beneficial for individuals seeking to deepen their understanding of contact center management and enhance their professional competencies.

Course Outline

Module 1: Foundations of Contact Center Operations
Defining the scope of contact center functions Value creation through customer engagement Multichannel customer access strategies Evolution of contact center as a professional field Customer experience management principles Alignment of contact center goals with organizational objectives
Module 2: Strategic Planning and Operational Framework
Key operational drivers in contact center environments Structured approach to planning and workforce management Service level agreements (SLA) vs. response time benchmarks Data sources for volume forecasting and analytics Forecasting methodologies: historical and predictive modeling Volume decomposition by channel, time, and type Impact of digital and asynchronous communication channels Forecasting pitfalls and how to mitigate them
Module 3: Workforce Management and Capacity Planning
Fundamentals of workload-based staffing Application of Erlang C for inbound volume modeling Staff optimization and cost-efficiency calculations Contact duration analysis and volume peaks Skills-based routing and multi-skill queue design Outbound campaign staffing and pacing requirements Real-time digital interaction planning (chat, messaging) Social media engagement planning Calculating Rostered Staff Factor (RSF) and shrinkage impact Demand-based scheduling and shift design Long-term capacity planning and hiring forecast models
Module 4: Real-Time Operations and Intraday Management
Real-time performance monitoring and analytics Key elements of intraday forecasting accuracy Proactive versus reactive real-time strategies Escalation path development and scenario response Common operational disruptions and root causes Queue management alternatives and overflow strategies Intraday adjustments and reforecasting techniques Post-event analysis for continuous improvement
Module 5: Quality Management and Service Excellence
Core principles of service quality and consistency Understanding customer satisfaction drivers Correlation between service metrics and interaction quality Attributes of high-impact customer conversations Interaction mapping and behavioral analysis Root cause analysis for quality deviation Calibration of quality assurance evaluations Voice of the customer (VoC) feedback systems Continuous quality improvement frameworks
Module 6: Performance Optimization and Agent Enablement
Productivity metrics and output benchmarks Individual and team performance objectives Balanced scorecard and KPI alignment Coaching techniques and real-time feedback Gamification for agent engagement Workforce engagement management (WEM) tools Empowering agents through knowledge management systems
Module 7: Executive Insights and Strategic Alignment
Operational metrics that matter to senior leadership Bridging contact center operations with enterprise strategy ROI of contact center improvements Communicating value through reporting and dashboards Planning for digital transformation and AI enablement
Module 8: Leadership in Contact Center Environments
Traits of high-performing contact center leaders Building a performance-driven culture Leading through data and empathy Change management and team alignment Conflict resolution and team dynamics
Module 9: Technology Infrastructure and Innovation
Contact center infrastructure and technology stack CRM integration and data unification Omnichannel platform configuration AI and chatbot integration in customer service Automation in workforce management Cloud-based contact center solutions
Module 10: Compliance, Risk, and Security in Customer Interactions
Regulatory considerations (GDPR, HIPAA, PCI-DSS) Call recording and consent requirements Data privacy and protection protocols Business continuity planning for contact centers Security measures in cloud-based contact centers
Module 11: Career Growth and Professional Development
Developing a contact center career roadmap Certification opportunities in customer service and management Building leadership competencies Mentorship and peer coaching systems Personal branding and continuous learning

Have Any Question?

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