Pideya Learning Academy

Business Marketing Strategies for Growth

Upcoming Schedules

  • Live Online Training
  • Classroom Training

Date Venue Duration Fee (USD)
20 Jan - 24 Jan 2025 Live Online 5 Day 2750
31 Mar - 04 Apr 2025 Live Online 5 Day 2750
14 Apr - 18 Apr 2025 Live Online 5 Day 2750
30 Jun - 04 Jul 2025 Live Online 5 Day 2750
21 Jul - 25 Jul 2025 Live Online 5 Day 2750
29 Sep - 03 Oct 2025 Live Online 5 Day 2750
10 Nov - 14 Nov 2025 Live Online 5 Day 2750
24 Nov - 28 Nov 2025 Live Online 5 Day 2750

Course Overview

In today’s rapidly evolving business landscape, a robust and innovative marketing strategy is essential for organizations aiming to achieve sustainable growth. The Business Marketing Strategies for Growth course, meticulously designed by Pideya Learning Academy, offers participants a comprehensive framework to navigate the complexities of the global marketplace. This course addresses the multifaceted challenges faced by modern businesses, such as fluctuating market conditions, technological advancements, heightened competition, and shifting consumer preferences.
Statistics underscore the critical role of strategic marketing in driving success: companies with well-documented marketing strategies report a 28% higher revenue growth than their counterparts without one (Forrester, 2023). Furthermore, businesses that invest in customer-centric marketing approaches experience a 93% increase in customer retention (Salesforce, 2023). Recognizing these trends, Pideya Learning Academy has crafted this course to empower professionals with the knowledge and tools to build strategies that deliver measurable results.
Participants will gain deep insights into market analysis, customer segmentation, and strategic positioning, enabling them to align their organizational goals with market demands. This course equips attendees with proven methodologies to create impactful marketing strategies, enhance brand value, and optimize resource allocation for maximum profitability. The curriculum is enriched with real-world scenarios and evidence-based practices to ensure participants leave with actionable insights.
Key highlights of the course include:
A market-driven Ten-Step Planning Framework to develop, evaluate, and implement growth-oriented marketing strategies.
Insights into leveraging data-driven techniques to understand customer behavior and predict market trends.
Tools to create and sustain a strong brand identity in competitive markets.
Guidance on integrating pricing strategies to enhance profitability while addressing customer needs.
Techniques to evaluate market dynamics and formulate adaptive strategies for long-term success.
Strategies for blending traditional and digital marketing approaches, ensuring a cohesive communication plan that resonates with target audiences.
Exposure to innovative models like the Innovation Curve, Product Lifecycle integration, and Attractiveness/Strengths Matrices for strategic planning.
This course is structured to offer a holistic understanding of marketing as a key driver of business growth. By participating in the Business Marketing Strategies for Growth program, professionals will enhance their ability to think strategically, position their products effectively, and foster long-term customer relationships.
The training also emphasizes organizational and personal growth, equipping participants with the skills to respond to dynamic market demands. Whether you are a marketing director aiming to refine your strategic capabilities or a sales manager seeking alignment with broader organizational goals, this course ensures you are well-prepared to meet the challenges of today’s competitive business environment.
Pideya Learning Academy is committed to fostering excellence in professional development, offering this course as a pathway to unlock new opportunities for career advancement and organizational success. With a carefully curated curriculum, participants will gain not only theoretical knowledge but also practical frameworks that translate into impactful business outcomes.

Key Takeaways:

  • A market-driven Ten-Step Planning Framework to develop, evaluate, and implement growth-oriented marketing strategies.
  • Insights into leveraging data-driven techniques to understand customer behavior and predict market trends.
  • Tools to create and sustain a strong brand identity in competitive markets.
  • Guidance on integrating pricing strategies to enhance profitability while addressing customer needs.
  • Techniques to evaluate market dynamics and formulate adaptive strategies for long-term success.
  • Strategies for blending traditional and digital marketing approaches, ensuring a cohesive communication plan that resonates with target audiences.
  • Exposure to innovative models like the Innovation Curve, Product Lifecycle integration, and Attractiveness/Strengths Matrices for strategic planning.
  • A market-driven Ten-Step Planning Framework to develop, evaluate, and implement growth-oriented marketing strategies.
  • Insights into leveraging data-driven techniques to understand customer behavior and predict market trends.
  • Tools to create and sustain a strong brand identity in competitive markets.
  • Guidance on integrating pricing strategies to enhance profitability while addressing customer needs.
  • Techniques to evaluate market dynamics and formulate adaptive strategies for long-term success.
  • Strategies for blending traditional and digital marketing approaches, ensuring a cohesive communication plan that resonates with target audiences.
  • Exposure to innovative models like the Innovation Curve, Product Lifecycle integration, and Attractiveness/Strengths Matrices for strategic planning.

Course Objectives

After completing this Pideya Learning Academy training, participants will:
Understand the key components of an effective, market-led business strategy and its associated plans.
Utilize advanced business planning tools tailored to their organization’s unique needs.
Develop and implement innovative marketing strategies to outperform competitors.
Enhance brand image and improve market recognition for products and services.
Adopt analytical and strategic thinking to address complex market dynamics.
Formulate action plans to boost profitability and achieve market leadership.
Employ powerful tools to analyze customer perceptions, needs, and preferences.
Create differentiated value propositions based on customer buying behaviors.
Evaluate and select appropriate pricing strategies to maximize organizational profitability.

Personal Benefits

Participants attending this course will:
Gain expertise in designing impactful, market-led strategies.
Enhance their analytical, creative, and strategic thinking skills.
Develop confidence in presenting and implementing marketing plans.
Build a professional network with peers and industry experts.
Acquire valuable knowledge that can be directly applied to their roles, driving career growth.
Strengthen their ability to navigate dynamic market environments with innovative solutions.

Organisational Benefits

Who Should Attend

This course is designed for professionals responsible for developing and implementing marketing strategies. It is particularly beneficial for:
Marketing directors and managers seeking to enhance their strategic capabilities.
Country, sector, product, and brand managers aiming to improve market positioning.
Business planning managers tasked with integrating marketing insights into broader organizational strategies.
Experienced sales managers looking to align sales efforts with marketing goals.
By attending this Pideya Learning Academy course, participants will be better equipped to address the demands of today’s competitive business environment and lead their organizations to sustained success.

Course Outline

Module 1: Foundations of Marketing Strategy
Course introduction and aims Principles of strategic marketing Understanding Pareto’s Law in business contexts Introduction to branding and brand management Fundamentals of Guerrilla Marketing Evolution of marketing concepts Modern perspectives on marketing in business The six Ps of marketing: Expanding the classic four Ps Role of marketing in short, medium, and long-term business planning
Module 2: Market Analysis and Segmentation
Market segmentation techniques and frameworks Hierarchical target customer definitions Product and service groupings Ten-step process for market and product definition Case study: Applying segmentation methods in business scenarios
Module 3: Product Lifecycle and Strategic Tools
Understanding the Product Lifecycle (PLC) Practical applications of the PLC in marketing Integrating the PLC with risk models Revenue/Resources Matrix: Strategies for operational planning Matrix-based decision-making and lessons learned
Module 4: Market Trends and Assumptions
Identifying major market trends Defining business assumptions and implications Creating a trends and assumptions prioritization form Linking trends to strategic actions
Module 5: Innovation and Market Adoption
The Innovation Curve: Buyer adoption behaviors Characteristics of buyer types Innovation Grid: Market-product-competitor alignment Techniques for completing and leveraging the grid
Module 6: Growth and Risk Management
Growth/Risk Model: Balancing innovation and resource allocation Medium-term planning for risk and growth Using risk models for gap analysis and focus
Module 7: Analytical Tools for Strategic Planning
Attractiveness/Strengths Matrix: Prioritizing business opportunities Criteria for defining attractiveness and strengths Using matrices for strategic decision-making Value Wheel: Customer and competitor expectation analysis Value Matrix: Competitive benchmarking
Module 8: Marketing Research Techniques
Five-step marketing research process Primary vs. secondary research methods Effective offline and online questionnaire design Data interpretation and insights generation
Module 9: Competitive Positioning and Planning
Strategic Squares: Integrating segmentation and positioning Building competitive advantage through segmentation and mix Formulating actionable competitive strategies
Module 10: Value Propositions and Branding
Principles of perception in branding Building effective value propositions Customer Perception Model for brand differentiation Tools for defining and reinforcing brand messaging
Module 11: Pricing Strategies and Frameworks
Factors influencing pricing decisions Setting strategic pricing objectives Methods for price setting and adjustments Multi-stage pricing strategies
Module 12: Marketing Communications Planning
Overcoming communication barriers Key elements of a Marketing Communications Plan Integrating digital marketing strategies Monitoring and controlling communication plans
Module 13: Advanced Guerrilla Marketing Techniques
Ten-Step Guerrilla Marketing Methodology Internet-based guerrilla strategies Developing creative marketing actions Integrating guerrilla tactics with broader strategies
Module 14: Marketing-Led Business Planning
Steps in the marketing-led planning process Elements of a comprehensive Market-Led Business Plan Implementation tools within the Ten Steps Methodology Practical strategies for successful plan execution
Module 15: Plan Implementation and Monitoring
Sequencing tasks for effective implementation Resource allocation and team selection Plan Success Matrix for monitoring outcomes Continuous improvement and feedback mechanisms

Have Any Question?

We’re here to help! Reach out to us for any inquiries about our courses, training programs, or enrollment details. Our team is ready to assist you every step of the way.