Pideya Learning Academy

AI in E-commerce: Pricing and Market Analysis

Upcoming Schedules

  • Live Online Training
  • Classroom Training

Date Venue Duration Fee (USD)
03 Feb - 07 Feb 2025 Live Online 5 Day 3250
03 Mar - 07 Mar 2025 Live Online 5 Day 3250
07 Apr - 11 Apr 2025 Live Online 5 Day 3250
09 Jun - 13 Jun 2025 Live Online 5 Day 3250
18 Aug - 22 Aug 2025 Live Online 5 Day 3250
22 Sep - 26 Sep 2025 Live Online 5 Day 3250
03 Nov - 07 Nov 2025 Live Online 5 Day 3250
08 Dec - 12 Dec 2025 Live Online 5 Day 3250

Course Overview

Artificial Intelligence (AI) is rapidly transforming the global e-commerce industry, introducing revolutionary approaches to pricing, customer engagement, and market analysis. As online retail platforms continue to expand, integrating AI is becoming a strategic necessity rather than a technological luxury. According to Statista (2024), global e-commerce sales are projected to exceed $8.1 trillion by 2026, with AI-driven automation and analytics expected to account for over 35% of decision-making in customer-facing processes by 2025 (McKinsey). This surge reflects a growing reliance on intelligent systems that can process large datasets, anticipate consumer behavior, and fine-tune strategies to remain competitive in an increasingly digital marketplace.
The AI in E-Commerce: Pricing and Market Analysis training by Pideya Learning Academy has been meticulously designed to equip professionals with the capabilities needed to navigate and excel in this evolving landscape. Participants will gain an in-depth understanding of how AI technologies are reshaping the e-commerce value chain—from customer acquisition and dynamic pricing to personalized shopping experiences and post-sale service enhancements. The training provides a forward-looking perspective, allowing learners to appreciate the strategic role AI plays in maximizing profitability, improving operational agility, and driving long-term customer loyalty in digital commerce.
This program offers a well-structured and insightful approach to deploying AI in e-commerce environments. It covers a wide range of technical and strategic topics, including machine learning, natural language processing, predictive analytics, and algorithmic decision-making. Participants will explore how AI enables adaptive pricing models that respond to market signals, supports automated inventory control, and enhances consumer targeting through personalized recommendations. A special emphasis is placed on understanding how sentiment analysis and behavior prediction tools can reshape customer journey mapping and drive engagement metrics.
Through this AI-focused learning journey, participants will also examine the ethical, legal, and governance aspects of artificial intelligence, gaining insight into responsible data usage and compliance with international standards such as GDPR. With case studies and business-aligned frameworks, the course emphasizes interpretability, transparency, and trust—key pillars for AI success in customer-facing digital platforms.
Some of the key highlights participants will experience throughout this Pideya Learning Academy training include:
Mastering AI algorithms to personalize product offerings and enhance the user shopping experience
Applying real-time dynamic pricing models powered by machine learning to maximize profitability
Using sentiment analysis and customer data to inform content strategies and customer service decisions
Developing a solid foundation in Python for e-commerce analytics, forecasting, and data interpretation
Exploring AI’s role in demand forecasting, fraud detection, and smart inventory planning
Learning ethical best practices and legal considerations in AI deployment for retail
Making informed strategic decisions backed by market trends, consumer insights, and AI-generated intelligence
By embedding these highlights seamlessly within the course structure, the AI in E-Commerce: Pricing and Market Analysis training not only delivers robust technical knowledge but also ensures that participants walk away with actionable insights and a transformative mindset. Whether you’re optimizing digital marketing strategies, driving data-led pricing decisions, or building a resilient AI roadmap, this course positions you at the forefront of innovation.
At Pideya Learning Academy, we are committed to empowering professionals and organizations to stay competitive in the digital age. This course is a vital stepping stone for those looking to lead AI initiatives and integrate intelligence into their e-commerce platforms with confidence, compliance, and creativity. Whether you are part of a startup, a growing retail chain, or a multinational brand, the future of commerce is AI-driven—and this training ensures you’re ready to lead it.

Key Takeaways:

  • Mastering AI algorithms to personalize product offerings and enhance the user shopping experience
  • Applying real-time dynamic pricing models powered by machine learning to maximize profitability
  • Using sentiment analysis and customer data to inform content strategies and customer service decisions
  • Developing a solid foundation in Python for e-commerce analytics, forecasting, and data interpretation
  • Exploring AI’s role in demand forecasting, fraud detection, and smart inventory planning
  • Learning ethical best practices and legal considerations in AI deployment for retail
  • Making informed strategic decisions backed by market trends, consumer insights, and AI-generated intelligence
  • Mastering AI algorithms to personalize product offerings and enhance the user shopping experience
  • Applying real-time dynamic pricing models powered by machine learning to maximize profitability
  • Using sentiment analysis and customer data to inform content strategies and customer service decisions
  • Developing a solid foundation in Python for e-commerce analytics, forecasting, and data interpretation
  • Exploring AI’s role in demand forecasting, fraud detection, and smart inventory planning
  • Learning ethical best practices and legal considerations in AI deployment for retail
  • Making informed strategic decisions backed by market trends, consumer insights, and AI-generated intelligence

Course Objectives

After completing this Pideya Learning Academy training, the participants will learn to:
Understand the transformative role of AI in e-commerce operations and customer engagement.
Develop dynamic pricing models using machine learning to adapt to market changes.
Analyze large datasets using Python and apply data-driven strategies to improve decision-making.
Design AI-powered recommendation engines to enhance personalization and increase conversions.
Implement predictive analytics to forecast customer behavior, trends, and buying patterns.
Address ethical, legal, and data governance considerations in AI deployment.
Integrate AI insights into core e-commerce processes such as marketing, inventory, and service delivery.

Personal Benefits

Upon completing the course, participants will be able to:
Gain a deep understanding of machine learning applications in the e-commerce domain.
Build confidence in using Python and AI tools for data analytics and forecasting.
Acquire strategic insights to lead AI initiatives within digital commerce ecosystems.
Enhance career prospects with in-demand AI and data science skills.
Make informed recommendations to stakeholders based on data interpretations and trend analysis.

Organisational Benefits

By participating in this Pideya Learning Academy training, organizations will:
Strengthen their digital transformation initiatives with AI-driven capabilities.
Achieve higher conversion rates and customer satisfaction through personalization.
Improve pricing strategies using real-time market intelligence.
Enhance operational agility and responsiveness across supply chain and sales functions.
Ensure ethical compliance and build trust in AI-integrated business practices.
Reduce customer churn and increase loyalty through better engagement.

Who Should Attend

This AI in E-Commerce course is suitable for:
E-commerce Managers and Digital Retail Executives
Data Analysts and Business Intelligence Professionals in the online retail sector
Digital Marketing Specialists focused on customer behavior and campaign analytics
IT Professionals responsible for digital transformation and system integration
Supply Chain Analysts exploring AI-driven demand and pricing solutions
Entrepreneurs and Start-up Founders in the digital commerce space

Course Outline

Module 1: Foundations of AI Integration in Digital Commerce
Evolution of artificial intelligence in the eCommerce ecosystem Strategic drivers of AI adoption in online retail Key AI-enabled functionalities across the digital customer journey Challenges and opportunities in adopting AI for omnichannel retailers Overview of AI deployment case studies in global eCommerce platforms
Module 2: AI-Powered Pricing Optimization and Market Analytics
Algorithmic dynamic pricing models Machine learning for competitive price monitoring Consumer demand prediction using supervised learning Sentiment-informed price elasticity analysis Real-time pricing architecture integration
Module 3: Data Management and Analytical Preparation for AI Models
Structuring and cleaning retail data for machine learning workflows Exploratory data analysis (EDA) for customer segmentation Introduction to data manipulation with Python (NumPy, Pandas) Data privacy protocols and compliance for consumer data Addressing biases and inconsistencies in retail datasets
Module 4: Predictive Analytics for Customer Behavior and Sales Forecasting
Time series forecasting for inventory and revenue planning Predictive churn models using classification algorithms Purchase pattern recognition using clustering techniques Feature engineering for behavioral prediction models Cross-validation and performance metrics for model optimization
Module 5: Recommendation Systems and AI-Based Personalization
Collaborative filtering vs. content-based filtering approaches Deep learning applications in real-time product recommendation User profiling and customer journey mapping Context-aware personalization using contextual bandits KPIs to measure effectiveness of personalization engines
Module 6: Natural Language Processing for Customer Experience Enhancement
Text mining from reviews and customer feedback Sentiment classification using NLP models Named Entity Recognition (NER) in user-generated content Chatbot integration and conversational AI for eCommerce Voice commerce and AI-driven virtual shopping assistants
Module 7: AI-Enabled Marketing Automation in eCommerce
Programmatic advertising strategies with AI Customer segmentation for hyper-targeted campaigns Real-time analytics for A/B testing in marketing funnels AI-driven email optimization and lead nurturing Attribution modeling for ROI assessment
Module 8: Model Deployment and Infrastructure Considerations
Model serving and scalability in cloud environments API integration for AI models in eCommerce platforms Continuous model monitoring and performance tuning Risk mitigation and failure recovery mechanisms Data pipelines and automation workflows using ML Ops
Module 9: Ethical AI and Governance in Digital Commerce
Fairness, transparency, and accountability in AI Bias detection and mitigation in consumer algorithms Ethical AI principles for customer data usage Regulatory compliance in AI-driven retail ecosystems Governance frameworks for responsible AI adoption
Module 10: Future Innovations and Strategic AI Roadmaps
AI trends reshaping global retail landscapes The role of generative AI in next-gen commerce Augmented reality (AR) and AI convergence in shopping Autonomous commerce and robotics in last-mile delivery Structuring organizational AI implementation blueprints

Have Any Question?

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