Pideya Learning Academy

Marketing Strategy, Analytics, and ROI Insights

Upcoming Schedules

  • Live Online Training
  • Classroom Training

Date Venue Duration Fee (USD)
13 Jan - 17 Jan 2025 Live Online 5 Day 2750
31 Mar - 04 Apr 2025 Live Online 5 Day 2750
28 Apr - 02 May 2025 Live Online 5 Day 2750
23 Jun - 27 Jun 2025 Live Online 5 Day 2750
18 Aug - 22 Aug 2025 Live Online 5 Day 2750
08 Sep - 12 Sep 2025 Live Online 5 Day 2750
27 Oct - 31 Oct 2025 Live Online 5 Day 2750
08 Dec - 12 Dec 2025 Live Online 5 Day 2750

Course Overview

Marketing is an essential cornerstone for any successful business, yet many professionals still struggle to comprehend its true scope. Often reduced to the act of advertising, marketing is actually a dynamic, multifaceted discipline that involves strategy formulation, consumer behavior analysis, and leveraging modern tools like digital marketing and analytics. At Pideya Learning Academy, we understand the complexities of this field and have designed the Marketing Strategy, Analytics, and ROI Insights course to equip professionals with the knowledge and hands-on skills they need to excel in today’s evolving market.
As businesses worldwide adapt to a more data-driven landscape, the demand for marketing professionals capable of integrating traditional methods with contemporary strategies has never been higher. Global marketing spend has been growing steadily, with an estimated $390 billion projected for 2025 on digital marketing alone. However, a significant gap still exists, as many companies fail to effectively combine classic marketing techniques with modern analytics and digital platforms. This course aims to address those gaps by providing a comprehensive approach to marketing that includes strategic thinking, data-driven insights, and practical application of these concepts.
The Marketing Strategy, Analytics, and ROI Insights course covers the complete marketing lifecycle, from market research and consumer insights to execution and performance evaluation. Participants will gain a robust understanding of how to create and implement marketing strategies that drive organizational success. A key aspect of this training is its focus on practical, real-world applications, ensuring that you not only learn the theories but also how to apply them effectively in your role.
Key Highlights of the training include:
Gain a deep understanding of both traditional and modern marketing methods, blending the best of both worlds.
Learn how to use data analytics and digital marketing tools to optimize your marketing strategies and measure their success.
Understand the importance of ROI in marketing and how to use analytics to evaluate the effectiveness of campaigns.
Craft customer-centric strategies that resonate with target audiences, enhancing engagement and loyalty.
Explore omnichannel strategies and how to leverage various marketing channels for maximum impact.
Learn the fundamentals of pricing strategies, brand management, and market positioning to expand your reach.
As a participant, you will dive into a hands-on learning experience, using industry-relevant tools and strategies that are immediately applicable to your job. Whether you’re looking to sharpen your skills or take your marketing career to the next level, this course offers invaluable insights that can make a real difference in your day-to-day operations. By focusing on practical techniques, we ensure that you can confidently implement your new knowledge and make informed, data-driven decisions in your marketing efforts.
Marketing professionals today are expected to navigate a highly competitive and digitally-driven environment. In addition to mastering the core principles of marketing, modern marketers must understand how to leverage advanced tools such as marketing automation platforms, social media analytics, and customer relationship management (CRM) systems. The Marketing Strategy, Analytics, and ROI Insights course at Pideya Learning Academy is designed with this in mind, providing you with the tools you need to assess and refine your marketing strategies for continuous improvement and success.
By the end of this course, you will have the ability to create well-rounded marketing plans that are both innovative and backed by analytics, enabling you to demonstrate clear ROI on your marketing investments. This makes it an ideal training for senior marketing professionals, business owners, and anyone seeking to make a tangible impact in the marketing world.
Pideya Learning Academy is committed to equipping professionals with the skills required to succeed in the rapidly evolving marketing landscape. Join us to unlock your potential and drive meaningful results in your marketing career through the Marketing Strategy, Analytics, and ROI Insights course.

Key Takeaways:

  • Gain a deep understanding of both traditional and modern marketing methods, blending the best of both worlds.
  • Learn how to use data analytics and digital marketing tools to optimize your marketing strategies and measure their success.
  • Understand the importance of ROI in marketing and how to use analytics to evaluate the effectiveness of campaigns.
  • Craft customer-centric strategies that resonate with target audiences, enhancing engagement and loyalty.
  • Explore omnichannel strategies and how to leverage various marketing channels for maximum impact.
  • Learn the fundamentals of pricing strategies, brand management, and market positioning to expand your reach.
  • Gain a deep understanding of both traditional and modern marketing methods, blending the best of both worlds.
  • Learn how to use data analytics and digital marketing tools to optimize your marketing strategies and measure their success.
  • Understand the importance of ROI in marketing and how to use analytics to evaluate the effectiveness of campaigns.
  • Craft customer-centric strategies that resonate with target audiences, enhancing engagement and loyalty.
  • Explore omnichannel strategies and how to leverage various marketing channels for maximum impact.
  • Learn the fundamentals of pricing strategies, brand management, and market positioning to expand your reach.

Course Objectives

After completing this Marketing Strategy, Analytics, and ROI Insights by Pideya Learning Academy, participants will:
Comprehend what marketing means in today’s dynamic environment and how to apply it effectively.
Gain a deep understanding of core marketing principles and their practical applications.
Explore new-age marketing methods, including digital marketing, analytics, and omnichannel strategies.
Recognize the importance of diverse marketing channels and their strategic use.
Adopt a managerial approach to align marketing efforts with organizational objectives.
Leverage research and analytics to inform marketing strategies and decision-making.
Center marketing strategies around customers and products for impactful outcomes.
Foster a multidisciplinary mindset to integrate various facets of marketing seamlessly.

Personal Benefits

Participants will achieve the following personal advantages through the Marketing Strategy, Analytics, and ROI Insights at Pideya Learning Academy:
Enhanced relevance in the evolving marketing landscape.
Mastery of core marketing principles and techniques.
Capability to identify and address current marketing challenges.
Development of innovative communication strategies.
Effective management of internal and external marketing resources.
Proficiency in monitoring and evaluating marketing efforts.
Opportunities to expand their professional network within the marketing community.

Organisational Benefits

Who Should Attend

This course is tailored for a diverse audience, including:
Senior Marketing Leaders, CMOs, and CXOs.
Sales Professionals seeking to enhance their marketing acumen.
Marketing Analysts and Team Leads.
Advertising and Public Relations Professionals.
New Business Owners and Start-up Founders.
Marketing Influencers seeking to refine their strategies.
At Pideya Learning Academy, this course offers a pathway for professionals across industries to elevate their marketing knowledge and create impactful strategies that drive organizational success.

Course Outline

Module 1: The Foundations of Marketing Today
Understanding marketing and its importance in different contexts Core marketing concepts: Needs, wants, and demands Target markets, segmentation, and positioning Customer value and satisfaction The 4 Ps of marketing and their evolution Traditional vs. modern marketing channels Types of marketing: Relationship marketing Content marketing Digital marketing Influencer marketing Experiential marketing The role of ethics and values in marketing
Module 2: Crafting Effective Marketing Strategies
Understanding the value delivery process Importance of holistic marketing orientation Aligning organizational goals with mission and vision Conducting a SWOT analysis The role of market research and analytics in strategy formulation Developing actionable insights from feedback mechanisms
Module 3: Market Opportunities and Consumer Insights
Components of the Marketing Information System (MIS) Understanding market intelligence and data collection techniques Opportunities in untapped markets (e.g., Bottom of the Pyramid) Analyzing macro and micro-environments impacting marketing Consumer behavior insights through research methods: Focus groups Surveys Behavioral analytics The customer lifecycle: Value, satisfaction, and loyalty Retention strategies Service quality and its impact on customer perceptions
Module 4: Navigating Competitive Landscapes
Analyzing competitor strategies and market positioning Strategies to expand demand and capture market share Marketing for different stages of the product lifecycle Brand management essentials: Brand equity Brand extension strategies Differentiation and positioning Planning and executing brand strategies
Module 5: Pricing Strategies in Marketing
The significance of pricing in marketing decisions Product pricing mix: Cost-based pricing Value-based pricing Dynamic pricing Demand estimation and cost analysis Competitor pricing research and benchmarking Developing and refining pricing strategies
Module 6: Marketing Channels and Consumer Delivery
Types of marketing channels and value networks Omni-channel vs. multi-channel strategies Choosing and optimizing distribution channels Understanding the marketing budget allocation process Communication mix and mass communication tools Designing marketing experiences for better consumer engagement
Module 7: Personal Communication in Marketing
Fundamentals of direct marketing: Channels and tools Benefits and challenges Interactive marketing approaches: Word-of-mouth marketing Viral marketing techniques Leveraging opinion leaders and influencers Personalized marketing for customer engagement
Module 8: The Digital Marketing Ecosystem
Understanding digital marketing fundamentals Components of the digital marketing ecosystem: Social media marketing Mobile marketing Email marketing Video marketing Tools and technologies for digital marketing: Marketing automation platforms CRM tools Analytics tools SEO and SEM: Keyword strategy Content-based marketing techniques Overview of marketing analytics and performance measurement
Module 9: Marketing Leadership and Innovation
Developing a marketing vision aligned with business goals Leading marketing teams and cross-functional collaboration Driving innovation in marketing: Emerging trends and technologies AI and automation in marketing Measuring and optimizing marketing ROI Creating a culture of continuous improvement
Module 10: Sustainable and Socially Responsible Marketing
Understanding the importance of sustainable marketing practices Incorporating CSR (Corporate Social Responsibility) into marketing strategies Marketing for social good and community engagement Balancing profitability and sustainability Case studies on socially responsible marketing campaigns This modular structure ensures comprehensive coverage of both foundational and advanced marketing concepts, preparing participants to excel in today’s dynamic marketing landscape.

Have Any Question?

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